Ključna riječ Work Ethic

U nastojanju da osvježi jutarnji TV program, producentica dovodi legendarnog voditelja vijesti, no dolazi do katastrofe.

Fifteen young ambitious people are all working together in an empty building, some also live there. They try to achieve the same goal: having a selfmade business. Despite having the same goal, they're different people with different opinions about how to reach their goal. One of them is Sterre de Vries, who initiated the whole thing. Her father (Bert de Vries) is the owner of the building. It's all there: ambitions, arguments, secrets, intrigues, friendship, family ties, romance, lust.