Keyword Advertising Jingle

A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.

In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

Susan needs to come up with a commercial jingle for a new pillow before the weekend, but there are distractions: her infant’s incessant crying, her husband’s strange behavior, her baby monitor’s ability to pick up juicy neighboring arguments. And yet, these intrusions seem small compared to the arrival of a mysterious courier, whose presence threatens more than Susan’s productivity.