Keyword Merchandising

Discover the untold story of the first Black Barbie and the pivotal role three trailblazing women at Mattel had in creating a doll who looked like them.

Hawaii, May 1977. After the success of Star Wars, George Lucas and Steven Spielberg meet to find a new project to work on together, the former as producer, the latter as director. The story of how the charismatic archaeologist Indiana Jones was born and how his first adventure, released in 1981, triumphed at box offices around the world.

An analysis of the changes suffered by the sports press over the years. For a long time, sports journalists helped create legions of sports lovers who idolized athletes regardless of which shirt they wore. But today the media maintains an aggressive dialectic war in which the readers have ended up participating.

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.